About the project
Nuwa is a tribute to the wisdom of the Awajún women, the guardians of the forest and its sacred plants. Inspired by the myth of Nugkui, the spirit of the earth, this brand of Amazonian herbal infusions celebrates ancestral rituals and natural healing. The identity blends earthy textures, gold foil accents, and feminine iconography to reflect its spiritual grounding and botanical richness. Each design touchpoint, from the packaging to the digital experience, was guided by storytelling, intention, and care for nature.
